Are you an entrepreneur or managing and running a small business? Then you must be knowing that digital transformation has changed the process of running a business! The way internet usage is increasing rapidly, more and more people are connecting through the web and social media.
In this technology-driven society, people own smartphones, tablets, and other electronic gadgets. It influences their daily lives, work, purchase habits, and inter-communication. And they happily choose to be present on social media platforms too.
From a business perspective, social media could be your best marketing strategy! Whether you are a small business, startup, or established one, social media is vital for you.
Landing in the virtual world of social media is all about building your presence and grabbing attention by using great strategies.
According to social media statistics by oberlo.com – There are 3.5 billion social media users worldwide.
You will be amazed to find its enormous benefits here!
Let’s see why your business needs a social media strategy today.
Social media channels are vastly used to share your business’s success stories, mission, and vision and to promote products and services.
Platforms such as Facebook , LinkedIn , Instagram , Twitter , WhatsApp , Snapchat , and Pinterest are used by most people to explore and engage with the online community. Note that,
“Social media is about connecting with people, building relationships, and solving their problems!”
1. Brand Awareness and Visibility
You may have a large established company or a startup. The first thing you do not want to neglect is being more relevant and making larger audiences aware of your presence. Social media platforms are great for that!
Choosing the right social media channel is complex! You do not have to be present on all the channels. Find and promote your establishment on the specific platforms that are relevant based on your target audience.
Through social media, you can develop your brand personality. Using a brand voice and a pinch of sense of humor show your human side. Mark your presence by creating informative, entertaining, and valuable content.
Apart from the product website, people also look up to social media for product reviews.
2. Website Traffic
We all know that just by creating websites, visitors do not increase. Efforts in the right direction will boost traffic to your website.
Leveraging SEO techniques is a great way to boost online visibility. It makes your site discoverable, leads the audience, and lands them on your website.
Optimizing and sharing your latest blog content on social media can boost your website traffic.Further, strategizing and scheduling social sharing content can turn into more clicks!
3. Builds Relationships and Trust
Your presence on social media will boost your engagement with your audience. As you can connect and start a conversation and get inquiries. It is all about how you interact and engage with your audience.
Social media gives you opportunities to know the target audience better. Social listening will help you understand your customers’ needs.
Give solutions and address their demand or problems with your product and service. In the end, you build trust and make your relationship stronger.
Moreover, Influencer Marketing is also an effective strategy for businesses. As influencers on social media have built trust and credibility with their followers through efficient content, a business can collaborate with them leading to increased exposure.
It expands the reach into new markets or demographics.
Building a genuine relationship with the influencers can yield sustainable benefits for your business.
4. Boost SEO Ranking
Again, none other than social media platform is one of the great tools for directing your premium customers to your website.
Your presence on social media gives hints to the Google algorithm that you are active, trustworthy, and valuable. Thus, it enhances your scope to show up on the Google search pages.
Tips
- Provide valuable and unique content
- Focus on sharable content that solves problems
- Use relevant keywords and update content regularly
5. Cost-effective way
If you want cost-effective ways to build a brand and target your market, social media will help you find an optimal solution! Social media marketing Ad campaigns can increase views, shares, and clicks and generate publicity for your brand.
Further, a great impact of word of mouth! If your product or services are valuable, they will get noticed and become viral within the community.
People love personal recommendations and social media is playing a key role here. If one person shares or retweets it could go to thousands or more people in minutes.
Conclusion
When choosing the right social media, a business should choose it according to requirements and business goals. Each platform provides unique features and audience demographics, so selecting the right one can help you reach the target audience.
Social media provides a wealth of opportunities to create captivating content and engage with target audience. It allows you to build brand awareness, foster meaningful connection and establish strong online presence.
After the pandemic, opportunities have grown faster for online or e-commerce businesses. Explore and implement social media marketing to grab new growth opportunities.
Statistics say, 81% of all small and medium businesses use some kind of social platform.Do you use social media strategy for your business? Comment below with your thoughts on it.
